Ask anyone what they think an incubator is and they will most likely envisage newly hatched, fluffy yellow chickens huddling under warm spot-lights in a cardboard
Whereas a mission statement explains what you are doing, a vision statement will explain why you’re doing it and what the long-term intended benefits and/or outcomes
A strong mission statement is important because it articulates in one or two sentences exactly what your company is doing or aiming to achieve. Thus a
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