Whyable was set up in London and Bangalore in 2014. It was conceived to provide technology solutions to the burgeoning early stage startup industry.
We believed then, as we still do today, that this new technology economy will play a big part in shaping our future.
We called the business Whyable because we knew that business needed to have a good WHY. We were inspired by Steve Jobs and Simon Senek’s Golden Circle TED talk.
Each business that we formed or worked with needed to have an answer for WHY it was created and functioning, and we knew that was going to involve people, planet and not just profit. Thank you John Elkington.
You only need to look at Amazon, Google, Facebook, Tesla and the following pack to see the impact the startup world can have on our world, albeit, to date, with very mixed results. Not one of those companies is the perfect case study for a business promoting genuinely sustainable and just principles.
In fact the entrepreneurs at the heads of each of the businesses are emblematic of one of the key issues, financial inequality.
There is no doubt, there is something fundamentally problematic with the status quo.
We are currently on a journey towards the destruction of our ecosystems, a much warmer planet, a multi-tiered species, and an unknown risk involving the evolution of artificial intelligence (AI).
own more than all the women in Africa.
is predicted to be four degrees celsius by 2100.
between 1,000 & 10,000 times faster than expected without human impact.
Metrics to measure our progress are important, and much of the wonderful world that we live in today is down to quality science and rational thinking. However, in a new technology driven economy there needs to be a change in the way that we think, to pave the way for an expansion of human consciousness prior to the real birth of AI.
Left brain, rational thinking has its limitations, and the issues we face are in part due to this relentless pursuit of rationality. Indeed, we see green shoots of hope, additionally it’s not so long ago that humans had a more balanced way of thinking, and were much more in tune with the world that we lived in.
This evolved consciousness can begin to refound through meditation, a wider understanding of yoga, mindfulness, exercise, listening, trusting, proximity to nature, a balanced natural diet and physical day…indeed there are many tools to help us get back there.
With technology, an awareness that humanity is animalistic, and a refined capitalism we can hope for a world which respects all life forms. This paradigm will replace competition for collaboration, profit for purpose, and the individual for the collective
This is the world that we try to practice at Whyable and this is the world that we hope we can help to bring.
We focus on helping businesses and entrepreneurs create a positive environmental impact to create a better tomorrow. Let us know if we speak your language.
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